Reflectize

Privacy policy

People write about their private lives in Reflectize. This page explains, in plain words, what we keep, why, who helps us run the app, and how you stay in control.

The short version

  • We keep your journal on our servers in the Netherlands (Amsterdam), so the app can work, show your past entries and remember what matters to you.
  • Reflectize remembers people, places, plans and other things you write about, including health details you share about yourself. You can see and delete all of it in the phone app’s Settings, under What Reflectize remembers. Health details are never kept for people under 18, and never shown on Insights or in notifications.
  • Only after you give permission, Anthropic’s Claude API reads what you write so Reflectize can reply and sum up your day. Neither we nor Anthropic use it to train AI models.
  • If you are 18 or over and record a voice message, ElevenLabs turns it into text for us. We do not keep the recording.
  • We do not sell your data, we do not show ads, and we never use your journal for marketing.
  • You can export your journal, or delete your account and everything in it, at any time.
  • Reflectize is for people aged 13 and over. In some countries the minimum age is higher (see Children and teenagers).
  • Notifications never show what you wrote.

Who we are and how to reach us

Reflectize is run by ANEMO BİLİŞİM TEKNOLOJİ VE TİCARET ANONİM ŞİRKETİ (Anemo Technology), Kolektif House, Esentepe Mahallesi, Talatpaşa Caddesi No: 5/1, Levent, Esentepe, İstanbul, Türkiye. We decide how your personal data is used, so we are responsible for it: the data controller under Türkiye’s Personal Data Protection Law No. 6698 (KVKK) and, where they apply, the EU and UK General Data Protection Regulations (GDPR). “We” and “us” on this page mean Anemo Technology.

This policy covers the Reflectize app for iPhone and Android and this website, reflectize.app.

For any question or request about your privacy or your data, write to [email protected]. Please write from the email address on your Reflectize account, so we can find it.

What we collect

Sensitive information

What you write in your journal can include your physical or mental health, your beliefs, your relationships or your sex life. Some setup answers can too, like the challenges and practices you pick. The law calls this special category or sensitive data, and it gets extra protection.

We use it only to run Reflectize for you, and only with your explicit permission, which the app asks for before your first reflection. You choose what to write, and you can take your permission back at any time (see Your choices and rights). We never use it for advertising and we never sell it.

If you live in the United States, our consumer health data privacy policy explains how US state health data laws apply.

Reflectize can also remember health details you write about yourself. What Reflectize remembers, and how to delete it below explains what it keeps, what it never keeps, and how to delete it.

What Reflectize remembers, and how to delete it

As you write, Reflectize picks out things worth remembering, so Refy can carry on where you left off and you do not have to explain everything again. Each one gets a short name of a few words, and sometimes a short note.

How we use your data, and why we are allowed to

  • To create your account, save your journal and show it back to you, send the reminders you turn on, and manage your subscription. Allowed because we need it to provide the app you signed up for (GDPR Article 6(1)(b); KVKK Article 5(2)(c)).
  • To write AI replies, day summaries and scores, to remember the people, places, plans, goals and other things you mention, including health details you write about yourself, to turn your voice messages into text, and to check messages for signs of crisis. Allowed because you gave your explicit permission (GDPR Articles 6(1)(a) and 9(2)(a); KVKK Articles 5(1) and 6(3)(a)).
  • To check your age, keep records of your choices, keep tax and accounting records, and answer lawful requests from authorities. Allowed because the law requires it (GDPR Article 6(1)(c); KVKK Article 5(2)(ç)).
  • To count app usage and collect crash reports. Allowed only if you agree (GDPR Article 6(1)(a); KVKK Article 5(1)).
  • To count visits to this website. Allowed because of our legitimate interest in knowing which pages people find useful, which we weigh against your rights. You can say no at any time (GDPR Article 6(1)(f); KVKK Article 5(2)(f)).
  • To keep accounts secure, stop misuse, answer your emails and messages, and defend legal claims. Allowed because of our legitimate interest in a safe, working service, which we weigh against your rights (GDPR Article 6(1)(f); KVKK Articles 5(2)(e) and 5(2)(f)).

We do not use your data for advertising, we do not sell it, we do not share it with anyone for their own marketing, and we do not use it to train AI models.

AI processing

Refy, the AI in Reflectize, runs on Claude, an AI model made by Anthropic, through Anthropic’s API. Before your first reflection, the app explains this and asks for your permission. Nothing goes to the AI until you agree.

Who we share data with

We share data only with companies that help us run Reflectize, and only what each one needs. They work for us under data processing terms and may not use your data for their own purposes. We also share data when the law requires it, and if Reflectize is ever sold or merged, with the new owner, who must keep this policy’s promises.

Where your data is stored

Our servers, database and photos are in the Netherlands (Amsterdam). Most of the other companies above are in the United States, so using Reflectize means some of your data is handled outside your country, including outside Türkiye, the UK and the EU.

When data leaves the UK or the EU, it is protected by the European Commission’s Standard Contractual Clauses and the UK addendum in our providers’ data processing terms, or by the EU-US Data Privacy Framework for providers certified under it. Write to [email protected] for a copy of these safeguards.

How long we keep data

  • Your account, journal, setup answers and what Reflectize remembers, health details included: until you delete them, or until you delete your account.
  • Records of your choices and the history of account actions: until you delete your account.
  • Database backups: copies of deleted data can stay in backups for up to 89 days, until those backups expire.
  • Server logs: up to 30 days, kept by Railway in the United States.
  • App usage data: 2 months in Google Analytics for Firebase. Crash reports: 90 days in Crashlytics.
  • A short record that an account was deleted, with internal ids and dates. It has no name, email or journal content.
  • Purchase records: Apple, Google and RevenueCat keep them for tax and accounting.
  • Support emails: until you ask us to delete them, unless we need them for a legal claim.
  • Talk to the team messages and reports of AI replies: until you delete your account. Talk to the team messages are in your export too.
  • A chat you sent with a report: our team can read it for 90 days after the report. We do not make a copy, and deleting your account deletes it.
  • Waitlist emails: until we have told you about the launch, or until you ask us to remove yours.
  • Voice recordings: we do not keep them. What ElevenLabs keeps: see “Voice messages and ElevenLabs” above.
  • What Anthropic keeps: see “What Anthropic does with it” above.

Children and teenagers

Reflectize is for people aged 13 and over. In some countries the minimum age is higher, because the law there needs a parent’s consent below a certain age for an app like this, or because Reflectize does not yet have everything the law there asks for before teenagers can use it:

  • 14: Austria, Bulgaria, Canada, Cyprus, Italy, Lithuania, South Korea and Spain.
  • 15: Czechia, France, Greece and Slovenia.
  • 16: Croatia, Germany, Hungary, Ireland, Liechtenstein, Luxembourg, the Netherlands, Poland, Romania and Slovakia.
  • 18, adults only for now: Australia, Brazil, India, Indonesia, Türkiye and the United States.

The app asks your age range during setup. If you are 13 to 17, it also asks your exact age once and checks it against the minimum age where you live. If you are under it, you cannot use Reflectize, and we do not keep your answers. If we learn that someone under the minimum age has an account, we delete it. If you are a parent or guardian and think this has happened, write to [email protected].

If you are 13 to 17:

  • The AI is told that you are under 18, so it keeps its replies suitable for your age.
  • The app reminds you to take a break during long chats.
  • Voice messages are off.
  • App usage and crash reports stay off unless you turn them on.
  • Reflectize does not remember health details for you, and your day summaries never get the “Health” topic.
  • We never use your data for marketing, and this policy applies to you in the same way as to everyone else.

We follow Anthropic’s rules for products that teenagers use: an age check before anyone can start, safety rules and filters for AI replies, monitoring and a way to report replies, and guidance on using AI safely, which you can find in our terms of use. We also follow the child privacy and safety laws that apply to us, such as the US Children’s Online Privacy Protection Act (COPPA).

Your choices and rights

Notifications

Push notifications never include what you wrote. Reminders use fixed texts we wrote ourselves. They never quote your entries or name your events.

Security

  • The app talks to our servers over HTTPS, so your data is encrypted on the way.
  • Only our team can reach our servers and database, with personal accounts, and only to run and fix the service.
  • You can lock the app with Face ID, your fingerprint or your phone’s screen lock in Settings.
  • No system is perfectly secure. If a breach puts your data at risk, we tell you and the authorities as the law requires.

This website and cookies

  • This website uses Google Analytics to count visits. It starts when the page loads, and the cookie banner lets you say no.
  • Google Analytics sets cookies and sends Google the pages you view, your browser and device details, and your IP address. We turn off Google signals and ad personalization, and we never use these cookies for ads.
  • You can change your mind at any time with “Cookie settings” at the bottom of every page. If you say no, Google Analytics stops and we remove its cookies from this website. Your browser remembers your choice on your device.
  • Cloudflare Web Analytics also counts visits: the page you view, the page you came from, your browser and device type, and your country. It sets no cookies and stores nothing in your browser, so it does not depend on the cookie banner.
  • If you join the waitlist, the email address you enter goes through FormSubmit (formsubmit.co) to our inbox. We use it only to email you about the launch of Reflectize.

Changes to this policy

If we change this policy, we update the date at the top of this page. If a change affects how we use your data, we tell you in the app or by email before it applies, and we ask again for your permission where the law requires it.

Contact

ANEMO BİLİŞİM TEKNOLOJİ VE TİCARET ANONİM ŞİRKETİ (Anemo Technology), Kolektif House, Esentepe Mahallesi, Talatpaşa Caddesi No: 5/1, Levent, Esentepe, İstanbul, Türkiye. MERSIS number 0069148885900001.

Privacy questions and requests: [email protected]. You can also write to our registered electronic mail (KEP) address, [email protected], or by post to the address above.